It’s the app that everyone’s talking about, and it’s bringing families together in isolation to form group dance routines. It’s turned everyone into Doja Cat fans, and quite frankly, we’re spending hours of our days scrolling through the hilarious and uplifting videos on there.
Although many people are turning to Tik Tok for a bit of fun, it can also be a great marketing tool for your brand or business. With an increasing number of people (of all ages) signing up to the app and regularly watching Tik Tok videos, it has fast become one of the top channels for social media marketing.
Whether it’s for business or pleasure, if you want to start up a Tik Tok profile, here are the absolute basics for getting started.
Who is Using Tik Tok?
You may think that Tik Tok is mainly for lip-syncing, flossing 14-year-olds, but it’s actually become a popular platform for major brands and corporations such as Nike, Google, and Coca-Cola who have all run advertising campaigns on Tik Tok.
2020 has seen an influx of stars posting on Tik Tok, including Jlo, Anthony Joshua, and Justin and Hailey Bieber, to name a few.
STEP ONE – Make an account and adjust your profile depending on your preference. Tik Tok profiles are automatically public, so change your settings if you want it to be private.
STEP TWO – Search and choose people to follow such as friends, celebrities, and influencers whose content you are interested in.
STEP THREE – Navigate your way through Tik Tok by using the main ‘for you’ page, which is like the explore page on Instagram. If you swipe left, you can find content from people you follow.
STEP FOUR – To make a Tik Tok, tap the plus sign at the bottom of the screen. You will then see a screen with a recording button. Before recording, you can add a song or effect of your choice, depending on what type of video you’re filming.
STEP FIVE – Once you’ve created and shared your Tik Tok, you can then check how many people have watched them by looking at the view numbers on your profile. You can tap the notifications icon at the bottom of your home screen to see who has liked or commented on your videos.