How to Create Wearable Editorial Makeup Looks

If you’re like us, you love flipping through the pages of glossy magazines to see the latest editorials, where makeup artists are becoming exceedingly creative with some wildly fun, dewy, and colorful looks. Editorial makeup seemingly has no boundaries, but unfortunately, it is also highly impractical. The good news, is we’ve put together some tips for buying editorial makeup!

Go for the Balms

When you think of editorial makeup, do you think dewy skin? We do! One of the easiest ways to achieve this look is to switch your powders for balms. These formulas are more versatile and can work on top of powders or bare skin with no problem.

A balm highlighter like Danessa Myricks Beauty Dew Wet Balm ($22, shop here) is the ultimate product for achieving glassy-looking skin. It makes the skin glisten by adding moisture rather than glitter or shimmer.

Likewise, balm blushes like Merit Flush Balm Cheek Color ($28, shop here) will give you that flushed-from-within look. Balm blushes are lighter than cream and liquid formulas and are ideal for layering.

Ditch the Mascara

Have you noticed lately that in most editorials, the model’s lashes are mascara-free? In lieu of mascara, curl your lashes with an eyelash curler and run a coat of clear brow gel through them to hold them in place. Genius, right?

Gloss It Up

Gone are the days of matte lips. It’s 2021, and glossy lips are the go-to look for magazine editorials. More than that, a multipurpose gloss like Gucci Éclat de Beauté Effet Lumière All-Over Face & Lip Gloss ($33, shop here) can be worn anywhere on the face and can even amp up your balm highlighters and blushes. A versatile gloss can also be worn on your eyelids without feeling heavy or moving around. (Just make sure the box doesn’t say “avoid your eyes.”)


If you want to add some spice to your makeup, try accessorizing! Face Lace by Phyllis Cohen offers makeup accessories such as lace details, neon liners, and holographic stickers that can be incorporated into your everyday look. Rhinestones, which can be purchased at your local craft store, can also be a simple accessory to take your look to the next level.

Set It and Forget It

A finely milled setting powder like Hourglass Veil Translucent Setting Powder ($20, shop here) will be your best friend for any makeup look, giving you an all-day, lightweight hold without caking your skin. You can set the areas you need the most and let your dewy skin or natural oils shine through.

Not a fan of powder? All you need is a setting spray like Urban Decay All Nighter Long-Lasting Makeup Setting Spray ($33, shop here) and an optional makeup sponge. This is a sure-fire way to guarantee your makeup stays put, and you can easily touch it up throughout the day without adding additional products.

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