Image via Target
Levi Strauss is collaborating with Target for a sustainable home line? Dreams really do come true. Levi’s first home goods collaboration aims to encourage and inspire customers to live a more sustainable life. That’s a goal we can all get behind in 2021, especially if it looks this cute! Here’s what you need to know about the collab, launching February 28th at Target.
Target and Levi’s Commit to Sustainability
If you’ve been to Target in the last several years, you’ve probably noticed that the store has expanded the number of sustainable products available, from cleaning supplies and pet food to clothing and groceries. Target has put a lot of focus on chemical-free products, less deforestation, and less water usage. The company values smart business and healthy communities, and in Target’s own words:
“As one of the world’s most trusted brands, we believe in making smart decisions and taking action across our business to care for the planet. That means not only reducing our footprint, but going beyond to restore and improve the places where we operate for future generations. So we’re committed to using resources responsibly and designing our operations, products, and services to be sustainable and circular.”
Click here to check out all the ways Target is committed to a healthy, inclusive community and planet.
Levi Strauss has been an advocate for sustainability for years, with an ever-evolving commitment to sustainable practices. Levi’s environmental initiatives currently include:
- WellThread, a line that incorporates water-saving technologies and recycled materials
- puffer jackets and vests made of recycled plastic
- Levi’s Tailor Shop, where experts will help you repair, customize, or up-cycle your garments to ensure their longevity.
Click here to get all the details regarding Levi’s sustainability plans.
Why the Collab?
It’s nothing new that Levi’s and Target are working together. The brand first appeared in Target back in 2011, and Target began carrying Levi’s Red Tag label in 2019. Target and Levi Strauss are taking their business relationship further to collaborate on a sustainable home goods collection inspired by the pandemic. People are spending more time at home than ever before, and we could all use a little something to bring some cheer to our living spaces (while helping the environment). While Target sales flourished during the pandemic, Levi Strauss lost ground with its department store sales, saw this opportunity as a win-win.
What to Expect
This 100+ piece line includes home decor, accessories, pet accessories, bedding, tableware, and apparel for women, men, and kids. The line relies heavily on recycled materials, and most pieces are Fair Trade certified. Levi’s for Target drops on February 28th and will only be available for a limited time.
Check out the trailer for LevisxTarget here!
To say we’re on the edge of our seats anticipating this line is a major understatement. Target collaborations never disappoint (think Lily Pulitzer and Missoni), and we’re drooling over these calm colors and natural-looking textiles. This is exactly the vibe we want in our homes this spring. These pieces will add a breath of fresh air to any room or wardrobe. Target, here we come!