Your Guide to Rare Beauty by Selena Gomez

Selena Gomez’s Rare Beauty is one of the latest celebrity beauty brands to hit the market. But with the sheer number of celebrity brands out there, it’s understandable to feel skeptical. How do you know if you’re buying a quality brand or just a famous name? Well, we’re here to confirm that Rare Beauty is the real deal! The vegan and cruelty-free brand offers high-end products at an affordable price point with long-lasting formulas ideal for any occasion. Plus, 1% of all product sales go toward the Rare Impact Fund, which aims to expand mental health services in underserved communities. If you’re interested in purchasing from Rare Beauty, check out these best-selling products.

Perfect Stokes Universal Volumizing Mascara ($20, shop here)

One of Rare Beauty’s newest products is this volumizing mascara, which features an elevated mascara wand with long and short bristles to create the ideal balance of length and volume for any lash type. The buildable formula is designed to lift, lengthen, curl, and volumize thanks to a water-resistant, ultra-black pigmentation that won’t budge. It is also formulated with castor oil to keep your eyelashes nourished so they can continue to grow long and strong.

Soft Pinch Liquid Blush ($20, shop here)

This liquid blush from Rare Beauty will give you a flushed-from-within look and a natural finish. The long-lasting formula is completely weightless on the skin, meaning you won’t feel like you’re wearing anything! In addition, the formula is buildable so you can achieve your desired level of pigmentation. The blush is available in eight shades in matte and dewy finishes so that you can find the perfect color for your skin tone.

Always An Optimist 4-in-1 Mist ($24, shop here)

Rare Beauty can ensure you can keep your flawless complexion all day long thanks to this extremely fine, multifunctional setting spray. You can use it to prime and set your face, refresh your makeup throughout the day, and keep your skin from drying out or caking. It’s formulated with ingredients like panthenol, sodium hyaluronate, and niacinamide to keep your skin plump, hydrated, and calm. So whether you need a skin pick-me-up or to set your makeup in place all day, this four-in-one mist will do it all.

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