Why Indeed Labs’ Nanoblur Went Viral on TikTok

Image via Indeed Labs Instant Skin-Blurring Cream

Canadian skincare company Indeed Labs has been creating innovative and effective skincare products since 2010. The brand has enjoyed much success over the years, but recently, one of its products has completely stood out from the rest: Nanoblur Instant Skin-Blurring Cream ($19.99, shop here). But what is Nanoblur? How did it go viral? Why are millions of people recommending it? It’s time to do a deep dive into the hype.

What Is Nanoblur?

Indeed Labs’s Nanoblur is a unique multi-use cream that uses a light-diffusing and optical-blurring technology to create a visibly matte finish for picture-perfect skin. The key ingredient, the Nano-Opic Prism Complex, features concentrated elastomer content that helps to hide fine lines, wrinkles, oily skin, texture, and large pores. It can be used with or without makeup and even mixed with moisturizer to customize a dewy finish.

How Did Nanoblur Gain Popularity?

One of the reasons Nanoblur blew up is thanks to Euphoria, a popular teen drama known for its incredibly colorful and glittery makeup looks. In an interview with Huda Beauty, Euphoria’s head makeup artist Doniella Davy revealed that she uses Nanoblur to create camera-ready, airbrushed skin.

But it wasn’t just Euphoria that catapulted Nanoblur to viral status. Indeed Labs connected with its audience via social media as the hype for its product grew. It shared multiple creators on TikTok using Nanoblur and reviewing the product. It also shared tricks on how to get the most out of the product. Since then, Nanoblur has been selling out everywhere.

How Do You Use Nanoblur?

If you plan to use Nanoblur on bare skin, make sure your skin is cleansed and moisturized. Then, gently dab a pea-sized amount on your face. You can also apply Nanoblur over liquid foundations or under powders. Additionally (and our personal favorite), you can gently pat the product over your face with a sponge to touch up your skin throughout the day. Make sure to dab lightly, as too much pressure will move and lift your makeup.

Overall, Nanoblur is a one-of-a-kind product that perfectly balances skin and makeup needs, providing a smooth, matte look in seconds. Will you be trying Nanoblur?

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