New Beauty Brands We Love

At the center of our beauty routines lies a desire for effortless, effective products that make us feel great. We’re proud to introduce five amazing clean beauty brands that prioritize well-being and the environment. Let’s dive right in and discover the star products from each brand!

Kosas: Discover an Easy Glow

At Kosas, effortless beauty is the focus. Described as “cosmetics for skincare freaks,” its products are designed to enhance natural beauty while making life simpler. If you want a flawless complexion, try the Kosas Revealer Concealer ($30, shop here). This lightweight formula covers blemishes and dark circles without caking or settling into fine lines for a natural-looking finish that lasts all day! And with multiple shades, you’re bound to find one perfect for your skin tone.

Tower 28: Clean and Cruelty-Free Beauty Solutions

Tower 28 is an eco-conscious brand that provides clean, cruelty-free, vegan beauty products without harmful chemicals. When it comes to protecting skin from UV rays, Tower 28 SunnyDays SPF 30 Tinted Sunscreen ($32, shop here) should be top of mind. Not only does it provide SPF 30 protection, but it also leaves behind a healthy-looking tint of color for an instantly radiant look. We recommend this product for everyday wear!

Merit: Practical Beauty Products

Merit believes beauty should be effortless and practical, offering products designed to adapt to your needs and help you craft unique looks with ease. Merit has everything you need for a complete makeup routine. We love the Merit Five Minute Morning Collection ($176, shop here). This seven-piece bundle includes the Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Shade Slick Tinted Lip Oil, Day Glow Highlighting Balm, Brush No.1 Blending Brush, Clean Lash Lengthening Mascara, and Brow 1980 Volumizing Pomade. It’s a minimalist’s dream!

Rare Beauty: Celebrate Self-Love and Acceptance

Rare Beauty, founded by Selena Gomez, is more than a beauty brand; it’s a movement dedicated to self-love and acceptance. Its products aim to highlight natural beauty while giving you confidence. The Rare Beauty Positive Light Tinted Moisturizer ($30, shop here) is one of our favorite products, providing sheer coverage with natural-looking results for an enhanced complexion. It also improves skin texture over time.

Westman Atelier: Luxury Finishes

Westman Atelier products add an air of luxury and quality craftsmanship to your beauty routine, giving high-performance results every time. When creating natural flushes of color, the Westman Atelier Baby Cheeks Blush Stick ($48, shop here) can make all the difference. Its creamy formula blends easily for seamless application, creating subtle or bold effects.

Have you tried any of these beauty brands? Share your experience with us in the comments below!

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