These days, a celeb-beauty brand launch is normal and even expected. Many of these celebs have access to the most seasoned makeup artists and high-end dermatologists. True, they all possess the passion, resources and big names to propel a beauty and skincare line, so why not join in on the beauty world fad that might amount to a lucrative investment? One brand that has recently taken the spotlight is About Face created by the 26-year-old beauty, singer and songwriter Halsey. She’s fresh-faced and doesn’t shy away from bold, colorful looks that are stunning and artistic. Celebrity makeup and self-care video tutorials appear everywhere from Vogue’s Beauty Secret Series to big retailers like Sephora. Halsey shares a makeup tutorial for each of her products, true to form, sold on her website.
About Face feels refreshing because the products are fun, creative, and versatile. Luckily for you, we’re highlighting some of our new favorite About Face products!
EYES
Matte Fluid Eye Paint ($24, shop here):
If you’re looking for extra drama, apply the eye paint to the lashline and blend out. Get creative with it! The packaging of this product is unique and makes your inner child filled with joy.
It dries down matte but doesn’t leave you flat. There is no need to worry about these paints sliding around; they are smudge-proof.
Like most of the products from this brand, it’s versatile to work with – you can go for a little theatrical or achieve a makeup without makeup look. Mix to create new shades or use as an eyeliner. For inspiration, go to the source and visit the About Face Instagram.
Shadowstick ($21, shop here):
This eye creme stick comes in different finishes and has a built-in sharpener. These are perfect if you need to apply shadow in a flash or need a smudge-proof base for your eyeshadow to last forever.
Shadow Sticks are good for layering the product with other eye paints.
The Shadowstick + The Matte Fluid Eye Paint = intense color that is smudge-proof and lasts all day long.
FACE
Light Lock Highlight Fluid ($32, shop here):
Control your shimmer with this reflective highlighting fluid. Liquid highlighters are great to use in multiple ways. Apply it as a primer, mix it into the foundation or moisturizer, or use it as a base for your powder highlighter.
This product comes in 3 flattering shades for all skin tones.
Light Lock Powder ($30, shop here):
A pressed highlighting powder gives the skin an extra layer of dimension. This is the perfect product to get a high-beam glow while also achieving glass-like skin.
Available in 4 stunning shades to pair with other products in the highlighting line.
Light Lock Stick ($25, shop here):
Enjoy shimmery skin with this easy-to-use highlighting stick. It’s filled with light-reflecting pearlescence and glides onto the skin seamlessly. It is available in 3 reflective shades.
Layer with other light-lock products to achieve different looks.
LIPS
Paint-it Matte Lip Color ($22, shop here):
From vampy purple hues to a more demure pink, this well-pigmented formulation is infused with peppermint and makes your pout stand out.
Keep your lips looking matte and moisturized.
Matte Fix Lip Pencil ($17, shop here):
Before you apply color, make sure to prep the lips with this long-lasting pencil as your base layer. Durable and perfect for a plumper-looking pout.
Formulated with Vitamin C and E, as well as Hyaluronic Acid so you can be sure your lips won’t flake throughout the day.
Light Lock Lip Gloss ($20, shop here):
There is nothing more refreshing than a gloss to finish. This gloss packs a punch of all the nourishing ingredients.
Coconut oil, peppermint, and lavender work together to provide nourished, glossy, and plump lips 24/7. You get a glass shine to add extra dimension to your lips, or anywhere you want to glow for that matter.
It is a sheer formula with four high-sheen shades.